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Frequently Bought Together (FBT)

Frequently Bought Together (FBT) lets you group related or complementary products so customers can easily purchase them together.

This helps increase order value by encouraging customers to add more items to their cart in one go.

Best for:

  • Products that are commonly purchased together
  • Bundling related items for convenience
  • Encouraging customers to buy a complete set

Examples:

  • Electronics – phone + case + charger
  • Fashion – top + pants + accessories
  • Beauty – skincare set (cleanser, toner, moisturizer)
  • Gift sets / flower shops – bouquet + chocolates + teddy bear

To Access Frequently Bought Together
In productAce, click Frequently Bought Together from the left sidebar.
If you’re not in the app or need a refresher on navigation, see Access productAce.

Frequently Bought Together List Overview #

If you’re new, your Frequently Bought Together List View will be empty until you create your first message.

Once you’ve added one or more, they appear in a table with the following columns:

  • Name – the internal name of the FBT
  • Visibility – shows whether the FBT is currently displayed on your storefront (On/Off).
  • Actions –  allows you to edit or delete an FBT.

Add a New Frequently Bought Together #

To create a new FBT, click the Add New button (top-right corner).
This opens a 3-step setup process:

Step 1: Properties
Set the basic details of your FBT.

  • Name –the internal name of the FBT shown in the List View (Name column).
    Use a clear and descriptive name so it’s easy to manage later.
    Examples:
    • “Camera Bundle – Essentials”
    • “Laptop + Accessories”
    • “Skincare Set – Daily Routine”
  • Website Name (optional) – the title shown on your product page.
    Examples:
    • “Frequently Bought Together”
    • “Complete the Look”
    • “Bundle & Save”
💡 Tip: Use clear and action-based wording to encourage customers to add more items.


Step 2: Visuals and Design
Click the “2. Visuals & Design” to customize how your FBT section looks on your store.

  • Hide these items
    Choose which details to hide:
    • Parent (main) Product: SKU
    • Child (add-on) Product: Image, Name, Price
  • Widget Design
    Customize how the FBT section appears.
    • Text Color – sets the text color
    • Background Color – sets the background color

Step 3: Build Your FBT Group
Click the “3. Build Your FBT Group” to connect the main product with its related items.

Choose the product(s) where the add-ons will show:

  1. Enter  the product name (you can type the full name or just part of it)
  2. Click Search, then select the product from the Select your product dropdown

You can select more than one parent product. All selected products will share the same add-ons.

Selected products will appear in a list below. To remove a product, click Delete.

Choose Your Add-on(s):
Select the products you want to offer as add-ons.

  1. Enter the product name (you can type the full name or just part of it to find it faster)
  2. Click Search, then select the add-on from the dropdown

You can choose multiple add-on products.
Selected items will appear in a list below.

To remove an add-on, click Delete .

⚠️ Important Notice: If you’re using the eLocal app, products that already use the eLocal widget will not appear here. A page cannot display two eLocal widgets at the same time.

Save Your Setup
Click Save (top-right) to apply your changes.

💡 Tip: After saving, you can preview your new addition on your live site. Click ‘Your Site’ from the left sidebar to open your storefront in a new tab. Then, navigate to the product page where you added the addition to confirm it appears as expected.

Enable or Disable Frequently Bought Together #

Turn an FBT on or off to show or hide it from customers.

  1. In the Frequently Bought Together List View page, find the FBT you want to enable or disable. (If you’re not in the app yet, see Navigate to productAce.)
  2. In the Visibility column, click the toggle:
  • On = the FBT is active and available for customers.
  • Off = the FBT is disabled and will not appear to customers.
  1. A success message will appear confirming your change.
🗒️ Note: Disabling an FBT hides it from customers but does not delete it. You can enable it anytime. Use this option if an FBT is temporarily unavailable or inactive, without losing its details.

Edit a Frequently Bought Together #

Update an existing FBT’s settings.

  1. In the Frequently Bought Together List View page, find the FBT you want to edit. 
  2. In the Actions column, click Edit .
  3. You’ll be taken back to the 3-step setup page, where you can update any settings.
  4. Click Update (top-right corner) to save your changes.

Delete a Frequently Bought Together #

Permanently remove an FBT.

  1. In the Frequently Bought Together List View page, find the FBT you want to delete. 
  2. In the Actions column, click Delete.
  3. In the confirmation message, click Yes.
⚠️ Important Notice: Deleting an FBT is permanent and cannot be undone.