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01-Overview

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What is goLoyalty? #

goLoyalty is a customer rewards web app that helps you encourage repeat purchases by giving shoppers store credit after they buy.

Instead of offering one-time discounts, customers earn a percentage of their purchase back as credit they can use on future orders. This gives them a reason to return — and keeps your store top of mind.

How customers experience goLoyalty #

Once your program is running, customers can:

  • earn credit every time they make a purchase
  • receive reminders when they have balance available
  • see their credit when they log into your store
  • use it toward their next order

These small nudges make it easier for them to return and shop again.

How you control the rewards #

You decide how your program works. For example, you can:

  • offer a simple percentage back on every purchase
  • create tiered percentages to reward higher spenders
  • set limits on how much credit can be earned
  • exclude specific products or customer groups from earning rewards
  • choose when rewards are given based on order status

No complicated setup — just clear incentives that grow with your customers.

We’ll walk you through how to configure these options in the next steps.

What we’ll help you do next #

To launch your rewards program, you’ll go through a few simple stages:

✔ install the app

✔ configure how customers earn rewards

✔ see how rewards appear on your storefront

✔ make adjustments until everything looks right

Next: Before You Install goLoyalty

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