Table of Contents
Merge Tags are dynamic placeholders that automatically insert customer or store information into your messages.
They help personalize storefront messages and emails without manually editing content for each customer.
For example:
[Customer's Name]automatically displays the customer’s name[Store Name]displays your store name[Reward Percentage]displays the configured reward value
Available Merge Tags #
| Merge Tag | Output |
| [Customer’s Name] | The customer’s name (e.g., Jane Doe). Note: This tag only works when the customer is logged in. |
| [Store Name] | Your store’s name (e.g., The Shoppe) |
| [Store Name URL] | Your store’s website URL |
| [Reward Percentage] | The reward value (e.g., 5%) |
| [Login or Sign Up] | Shows a combined login/sign-up link |
| [Login] | A login link |
| [Create An Account] | A sign-up link |
| [Store-Credit-Customer] | Customer’s name who has store credit/s.Note: This tag only works when the customer is logged in. |
🗒️ Note: Some merge tags only work when customers are logged in, such as
[Customer's Name] and [Store-Credit-Customer]. If used while a customer is logged out, the tag may appear blank or not display at all.
⚠️ Important: Merge tags must remain exactly as shown. Do not edit the brackets
[ ], spacing, or tag names, as this may prevent the merge tag from working correctly.
Where Merge Tags Can Be Used #
Merge Tags can be used in:
- storefront pop-out messages
- text snippets
- reward emails
Depending on the section, available merge tags may vary.
Best Practices #
- Test your storefront messages and emails after editing
- Preview your message before publishing changes
- Keep personalized content short and natural
- Avoid using customer-specific tags in logged-out messages
