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Rewards Emails

Set Up Rewards Emails #

Rewards Emails in goLoyalty help you automatically notify customers about their available store credit and rewards activity.

You can use Rewards Emails to:

  • notify customers about earned store credit
  • remind customers to use available rewards
  • keep rewards visible after purchase
  • manage customers who have opted out of rewards emails

Navigate to Rewards Emails

  • From the left sidebar, click: Apps → Website Marketing → goLoyalty → Rewards
  • Click Emails

Store Credit Emails #

Store Credit Email Settings let you customize the appearance of your rewards emails.

You can customize:

  • email header background color

This helps keep your rewards emails aligned with your storefront branding.

🎥 Prefer a video walkthrough?

Learn how to create reward tiers and apply reward limits in goLoyalty.

To Customize Store Credit Email Settings:

In the Store Credit Email tab, click Settings.

1. Choose Your Email Header Background Color

  • Click the color picker beside:
    Choose your email header background color
  • Select your preferred header color.

2. Save Your Changes

After updating your settings, click Save.

💡 Tip: Preview your email after saving to make sure the colors look good across different devices and email clients.

Monthly Reminder Email #

Monthly Reminder Emails automatically remind customers that they have available store credit to use in your store.

To Customize the Monthly Reminder Email:

In the Store Credit Email tab, click Monthly Email.

1. Preview the Email (Optional)

  • Click Preview Email to see how the email appears to customers.

2. Customize the Email Subject

  • Enter your preferred subject line in the Subject field.
  • This section also supports Merge Tags. For full guidance, see: goLoyalty Merge Tags [link]

3. Customize the Email Body

  • Use the editor box to customize your email message.
  • These editors support simple formatting options like: Text alignment, Bullet points, Numbering, Bold, Italic, Underline, Strikethrough, and Merge Tags.

4. Set the Email Frequency
Choose how often the email should be sent:

  • Once a month — customers will receive the reminder monthly
  • Never — disables the email

5. Send a Test Email (Optional)

  • Enter the email address where you want to receive the test email.
  • Click Send.
  • Check the inbox of the email address you entered to review the email appearance and content.

🗒️ Note: You can return to this section anytime to update your email content or settings.

Order Confirmation Email #

Order Confirmation Emails notify customers when they earn store credit after placing an order.

To Customize the Order Confirmation Email:

In the Store Credit Email tab, click Order Confirmation Email.

1. Preview the Email (Optional)

  • Click Preview Email to see how the email appears to customers.

2. Customize the Email Subject

  • Enter your preferred subject line in the Subject field.
  • This section also supports Merge Tags. For full guidance, see: goLoyalty Merge Tags [link]

3. Customize the Email Body

  • Use the editor box to customize your email message.
  • These editors support simple formatting options like: Text alignment, Bullet points, Numbering, Bold, Italic, Underline, Strikethrough, and Merge Tags.

4. Set the Email Frequency

Under Frequency of sending this email, choose:

  • 24 hours after each order — automatically sends a store credit notification after purchase
  • Never — disables the email

5. Send a Test Email (Optional)

  • Enter the email address where you want to receive the test email.
  • Click Send.
  • Check the inbox of the email address you entered to review the email appearance and content.

Customers Who Have Opted Out #

This section lists customers who have unsubscribed from rewards-related emails.

You can:

  • review opted-out customers
  • remove customers from the opt-out list when requested
🎥 Prefer a video walkthrough?

Learn how to create reward tiers and apply reward limits in goLoyalty.

To manage customers who have opted out:

In the Emails section, click Customers Who Have Opted Out.

View Opted-Out Customers #

The table displays:

  • Customer Name
  • Email Address
  • Actions

Remove a Customer from the Opt-Out List #

  • Click the Delete button beside the customer you want to remove from the opt-out list.
  • This allows the customer to receive rewards-related emails again.
⚠️ Warning: Only remove a customer from the opt-out list if they have explicitly requested to opt back in. Removing a customer without consent may violate email compliance regulations or create a negative customer experience.